I propose that we can use psychology to solve problems that we didn't even realize were problems at all. This is my suggestion for getting people to finish their course of antibiotics: Don't give them 24 white pills. Give them 18 white pills and six blue ones and tell them to take the white pills first and then take the blue ones. It's called chunking. The likelihood that people will get to the end is much greater when there is a milestone somewhere in the middle." |
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